NRI nurtures creativity, poised to deepen confidence in natural wellness
Prof. Odiagbe
Nature’s Renaissance International (NRI) is set to launch its Creativity Challenge, a nationwide digital contest aimed at rewarding creativity and promoting healthier living through the use of its Uatd Eyi Charcoal Toothpaste.
The challenge begins on November 26, 2025 and will award prizes worth up to N70 million across adult and teen categories.
Professor Clinton Brown Odiagbe, Chief Executive Officer of NRI, said that the initiative was designed to nurture indigenous creativity while deepening national confidence in natural wellness.
He described the Uatd Eyi Charcoal Toothpaste as a natural blend formulated to support gum health, whiten teeth, and freshen breath.
“It cleans the mouth thoroughly, removes stains, reduces plaque, and soothes tender gums,” he said. “With consistent use, it leaves users feeling fresher and healthier every day.”
The challenge invites Nigerians between ages 18 and 60 to compete in the adult category, while ages 10 to 16 qualify for the teens group.
Participants are required to purchase two packs of the toothpaste, create a 45-second product demonstration video, and produce a second 45-second ambassador-style video.
All entries must be posted on Instagram, Facebook, or TikTok using the hashtags #NRICreativityChallenge and #NRICares, after which winners will be determined through public voting.
Project Manager and host of the competition, Mr. Ikpeama Richard, popularly known as Mr. CRISNOW, said that the contest gives young people a chance to turn simple creative ideas into meaningful opportunities.
“A wide range of prizes is up for grabs. Two adult winners, male and female, will each receive a one-year ambassadorial deal, a brand new car, and one-year product supply, with a combined value exceeding N50 million. The teen category offers scholarship packages worth N10 million for two winners.
Influencers will also be rewarded, with the top five creators earning N1 million each, and 10 others receiving N500,000 each,” he said.
To enter, participants must follow NRI’s social media platforms, visit www.nrilimited.com, and purchase the promotional toothpaste package priced at N6,000.
NRI says the Creativity Challenge aligns with its mission to promote good health, abundant wealth, and national empowerment through natural solutions that unlock economic potential.
The launch comes at a time when Nigeria is preparing for new tax laws in 2026, prompting renewed conversation about innovative financing for the nation’s health sector.
At the 66th National Council on Health meeting in Calabar, Cross River State, the Minister of State for Health and Social Welfare, Dr. Iziaq Salako, urged stakeholders to explore fresh strategies that can cushion the sector against fiscal changes expected from the new tax regime.
“We cannot continue to fund health the same way when our fiscal landscape is changing,” he said. “With new tax laws taking effect next year, we must design fresh strategies that ensure revenue flows into health, protect the vulnerable, and secure the gains we have made.”
While national policies push for new ways to secure Nigeria’s health future, NRI’s Creativity Challenge underscores the role of private sector innovation in helping citizens embrace healthier lifestyles. The organization says it will continue to support initiatives that combine wellness, creativity, and economic empowerment for Nigerians across all age groups.
