DecemberIssaVybe: How FirstBank made yuletide Season of music, memories, magic
By Bolaji Israel Since its launch, FirstBank’s “DecemberIssaVybe” (DIAV) campaign has stood at the centre of this cultural energy, giving Nigerians more than just access to premium entertainment — it’s been about creating awesome shared moments, uniting families, and giving the creative industry the big boost it deserves. For almost a decade, DIAV has quietly…